Have you seen this video?  It's a guy doing a goofy dance at the Sasquatch Music Festival, and subsequently starting a huge dance party. The video popping up all over the internet and has generated well over 1 million views on YouTube alone. What's really intriguing from a social media perspective is not the story of how the video itself gained popularity but rather the content of the video. What happens during the three minute clip is like watching a highly successful social media campaign from launch through achieving critical mass in time lapse. Take a minute (or three actually) to watch the video and get the analysis after the jump.